This paper examines the organization, planning, development, and staging of foot races, bicycle races, or multi-event competitions as fund raisers for public or private groups in rural areas. Local businesses often assist in sponsoring such events in order to get free advertising and make money from newcomers drawn to the event. Organizers must be able to offer something for runners who consider the event to be a "fun run" as well as for those who are more competitive. T-shirts are very important if the run is going to be an annual revenue raiser. Recruiting volunteers and community sponsors is essential if the event is going to be profitable. Other ingredients for success include publicity, law enforcement cooperation, good organization, and proper planning. This document includes many examples of successful running events in the United States, along with reprinted copies of their organizational and promotional materials. (TES)