A description of the Graduate Management Admission Council's New Matriculants Survey focusing on school selection by Masters of Business Administration students is presented. Four sections are as follows: (1) reasons for applying and enrolling (including student differences in reasons for applying); (2) who applies to more than one school (e.g., demographic characteristics and school related characteristics); (3) do multiple admittees differ from multiple appliers (e.g., how many are admitted to more than one school and employment characteristics); and (4) reasons multiple admittees did not enroll in the second choice school. Highlights of the survey findings are: 60% of the respondents applied only to one school, school location was the single most important factor in the students' application and enrollment decisions; and both school quality reasons and school cost or convenience factors are important to these application and enrollment choices. However, except among matriculants at the most highly competitive schools, convenience and/or cost reasons are consistently more important than school quality in this process of school selection by students. (SM)