Values and the process of valuing were studied among college students. A framework for conceptualizing college student values developed over a period of 2 years by a 10-member faculty and staff committee at Virginia Commonwealth University (Richmond) involved the movement of students from recognition of values, through critical thinking, to commitment to definite values. Values were categorized as values toward: (1) intellectual functioning; (2) others; (3) the role of spirituality in one's life; (4) personal and professional growth; and (5) social and political consciousness and responsibility. Focus group techniques were used to study the values of 21 female and 10 male college juniors. Using this material, the values team developed a 95-item survey, pilot tested with 210 students (65% female). Survey results tend to support the findings of the focus groups, with strong orientation toward occupational preparation. Interest in developing other identified areas was somewhat weaker, but still strong. A writing sample exercise for values assessment developed and tested with nine juniors provided results in line with the other assessments. The procedures developed provide some methodology for studying values and valuing. The focus group approach seemed particularly informative and stimulating. The focus group topic outline, the group screening instrument, the values survey, and the writing assignments are appended. (SLD)