This lecture addresses the conditions of educational administration as a profession, drawing on the speaker's experience in evaluating 37 colleges of education. The thesis is that a radical reform movement in the profession of educational administration is essential to the survival of the profession. Accordingly, the present condition of educational administration is analyzed, and several proposals are offered to improve the condition. These include: developing a bifurcated program in which administrators, professors, and researchers take their theoretical work together and then move into either a program for administrators or a program for professors and researchers; recruiting graduate students in educational administration from teachers with a demonstrated capacity for leadership; and sharing the responsibility for preparing administrators with the public schools. Next, five "strands" of a reformed educational administration curriculum are delineated: (1) the theoretical study of administration; (2) the technical core of educational administration; (3) solution of problems through applied research and the development of administrative skills; (4) involvement in supervised practice; and (5) demonstration of competence. The paper concludes with a summarized series of recommendations for upgrading the professional status of educational administration. (TE)