Created for use in a workshop designed to increase knowledge and improve understanding of the role of the media coordinator, this manual details the process, and provides the instrument, to be used in the evaluation of school media coordinators in North Carolina. Guidelines provide brief descriptions of each of the six major functional areas--management of instruction, management of public relations, planning for the media program, management of resources, management of the facility, and the carrying out of professional responsibilities--together with suggested methods of evaluation, interview questions, and specific things to look for. Attachments contain the state-approved job description for media coordinators, a copy of the media coordinator performance appraisal instrument, and an outline of indicators of practices and sample evidences of those practices for each of the functions. (EW)