A national survey of college presidents sought to develop a profile of the leadership behaviors of effective college executives. First, a number of qualified observers (association heads, foundation heads, or scholars) and presidents were asked to nominate effective administrators as survey recipients. The resulting 412 nominees and a representative sample of 412 additional presidents were then surveyed for demographic data, leadership attitudes, and information on leadership behaviors. Responses revealed distinct differences in attitudes and behaviors between the two respondent groups, particularly concerning confidence. Based on the findings, these observations were made: (1) effective leaders both exude and engender confidence; (2) effectiveness and winning are inextricably linked; (3) effective leaders focus on goal achievement and the accomplishment of a vision; (4) the effective leader must be willing to work longer hours than anyone else; (5) effective leaders exercise self-control and restraint; and (6) effective leaders are independent and self-assured. It is concluded that while leadership styles differ, there are discernible behaviors and attitudes that separate them from their less effective counterparts. Survey statistics and instruments are appended. (MSE)