Designed to encourage newspaper involvement in adult literacy and to assist in launching newspaper literacy campaigns, this handbook complements the American Newspaper Publishers Association Foundation's slide/video media show. The handbook is in five sections: (1) The Challenge; (2) Why Become Involved in Literacy? (discussing personal and social costs, economic and business costs, and the impact on the future of newspapers); (3) Newspapers' Contribution; (4) Press To Read (a newspaper literacy campaign launched in 1986); (5) How To Start Your Newspaper Literacy Program (form a task force, decide extent of effort, and provide a focus: a newspaper workplace literacy program, a community-wide literacy project, or a literacy funding project). Three appendixes include information on literacy resource organizations, literacy resource materials, and state literacy rankings. (SR)