This examination of the educational and economic advantages of using videocassettes instead of broadcast television for Open University distance education begins by noting that, while the potential importance of television in distance education is widely recognized by educators, students appear to be less appreciative. The Video Cassettes Loan Service of the Open University is then described, and the cost savings of the videocassette program over use of broadcast television are detailed. The advantages and disadvantages of abolishing the broadcast television component of the Open University's distance education program are considered, but it is concluded that broadcast television will remain a part of the program. Future options for television as part of the distance education program are discussed, and ways of increasing cost effective use of this medium are proposed. (13 notes/references) (EW)