This chapter examines the need for and practice of instructional development within the liberal arts college. The context of the liberal arts college is described, the likely demand for liberal arts education by society is examined, and new evidence for the effect of a liberal arts education on the student is explored. The potential and actual demands for instructional development in the liberal arts college are discussed, and five strategies are suggested for instructional developers in a liberal arts setting: (1) promotion of the liberal arts concept; (2) work with curriculum committees; (3) work with faculty development programs; (4) work with other college change agents; and (5) promotion and support of funding activities. The chapter concludes by suggesting ways in which the instructional developer can be more productive and visible in the liberal arts arena. (18 references) (Author/EW)