This chapter examines the roles of the instructional developer and the media production specialist in the development of instructional projects in the context of a six step development process. These steps include pre-assessment, establishing goals, identifying and specifying objectives, designing strategies, selecting and/or producing resources, and evaluating performance. The concepts of production value, design value, and fixed design value are presented, together with a model for calculating these values for any given project. The use of the outcomes of these determinations for allocating resources to the various aspects of a project is also explained. It is argued that the instructional developer and the educational media production staff must work in a cooperative manner at the various stages of the process, but that the production value of the materials produced must not overshadow their design value. In addition, it is suggested that although the developer should be considered to be the leader of the development team, development decisions should be made by the whole team, including the production staff. Two figures are included. (10 references) (Author/EW)