This guide presents a number of activities that are designed to attract students and teachers to the school library media center. Included are ideas and suggestions gleaned from various professional journals, books, and library media specialists around the state of Texas, such as: (1) games, contests, and reading clubs; (2) bulletin boards; (3) exhibits and displays; (4) signage, library forms, and bookmarks; (5) special days, weeks, and months; and (6) book fairs. While most of the activities suggested are designed for elementary and middle/junior high schools, they can be adapted to high schools. A bibliography of public relations information is provided, which includes sources of posters. The appendixes contain reproducible items (Readers' Clubs, reading games, clip art samples, bookmarks) useful in the library media center setting. (3 references) (CGD)