To assess the communication practices of not-for-profit (NFP) agencies, a study conducted a local survey of 105 NFP organizations in Cleveland, Ohio, in the spring of 1987, specifically examining their public relations activities and campaigns which manage and diffuse information about NFPs to the larger community. First, a focus group sample of 16 communication directors at the NFPs generated survey questions. Then, a second sample of directors at each organization responded to a 20-minute telephone interview. Respondents answered questions covering general aspects of the agency's public relations operations, the agency's largest promotional effort of 1987, and the evaluation methods used in their campaigns. Findings revealed that the majority of NFPs did not use community resources. Results also revealed a lack of knowledge on communication concepts, campaigns, and campaign evaluation. (Four tables of data are appended.) (MM)