Q methodology, a theory-based research technique begun by William Stephenson, permits a scientific approach to the study of subjective ideas, and proves useful in studying intrapersonal communication processes in a variety of contexts. The Q-sort, which incorporates Q methodology into a measure, allows respondents to sort statements (pictures or other materials) according to an agree--disagree (pleasure--unpleasure) continuum. Using this method, researchers can construct a theoretically based measure in which the respondents restructure information to reflect their interpretations. A study on music videos effectively illustrates the use of Q-sort statements as a research tool. Q methodology can also be used as an instructional tool, as demonstrated by a sophomore level interpersonal communication course structured around the design and completion of three Q-sorts. Course evaluations indicated that the use of Q methodology was an effective teaching strategy. (A list of resources is provided, including articles and manuscripts by Stephenson, a Q research journal, and computer programs analyzing Q data. Appendixes include: (1) music video Q-sort; (2) gender communication Q-sort; (3) gender Q-sort; and (4) student analysis of gender study results. Descending arrays of Z-scores and item descriptions for types 1, 2, and 3, and 37 references are appended.) (MM)