ERIC Number: ED293532
Record Type: Non-Journal
Publication Date: 1986-Jul
Pages: 29
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Subcultural Experience and Television Viewing.
Matabane, Paula
This study examines two concepts--the relationship between different types of television viewing as evidence of viewer selectivity, and the structural relationships between television viewing and experiences derived from a subculture and location in the social structure. A review of the way mainstream research has characterized the viewing behavior of the black audience provides background information for the study. Data for this study were collected by a 1984 telephone survey of 161 adult Afro-Americans living in four census tracts in Washington, D.C. selected on the basis of income level and racial composition. After information had been collected, two sets of regression analyses were done on general television viewing, daily and weekly black character viewing, perceived reality of black character programs, and experience. Television viewing variables and variables measuring subcultural experience and location in the social structure were also identified. The preliminary findings are summarized in five tables: (1) relations between television viewing variables (Pearson's partial correlations were used to test for this relationship); (2) factor loadings for the perceived reality of black character programs; (3) regression models predicting television viewing; (4) regression models predicting daily and weekly black character program viewing; and (5) regression models predicting perceived reality of black character programs factors. Five figures include a path model for general viewing; a path model for black character viewing; a path model for perceived reality of black character programs; path models for all black and integrated settings; and path models for macho fantasy and urban realism settings. (27 references) (CGD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States
Grant or Contract Numbers: N/A
Author Affiliations: N/A


