Rutgers University's response to a serious decline in the number of minority students enrolled at the undergraduate level is discussed, with attention to the background to the problem, the data employed to clarify the scope of the problem, and change strategies. Admissions and enrollment statistics in the first semesters after implementation of some of the strategies are briefly considered. Data are included on: trends in total and black applications, admissions, and enrollments, 1980-1985; one-year attrition rates in total and black freshmen entering three colleges within the university, 1979-1984; the four, five, and six year graduation rates for students entering the three colleges in 1979 and 1980; and enrollment status (percent enrolled, percent not enrolled, and percent graduated) for total and black students 1979-1984 after 1-6 years. Strategies to improve admissions yield included special mailings to minority students, telephone contacts, personal invitations to campus receptions, a scholarship program for high ability Black and Puerto Rican students, and a seminar for minority high school students and their counselors. Many of the retention efforts centered around increased tutorial assistance and additional counseling. (SW)