This chapter discusses the implementation and encouragement of instructional development on the university campus, with particular emphasis on the instability and political nature of the campus environment. Empirical data obtained from a survey of instructional development activities throughout the Delaware Valley of Pennsylvania and New Jersey are used in evaluating the points found in a survey of the literature. Factors discussed in evaluating the survey data include commitment by the institution, faculty rewards, skills of the instructional development staff, resources and facilities, evaluation of programs, openness to change, student attitudes, the importance of strong internal personalities, focus of the instructional development center, program documentation, and the importance of strong interpersonal communication between developers and other university personnel. The text is supplemented by two tables, and a 24-item bibliography is provided. (Author/EW)