This study guide is intended for use with the separately available entrepreneurship education text "How To Set Up Your Own Business." The guide includes student exercises that have been designed to accompany chapters dealing with the following topics: determining whether or not to set up a small business, doing market research, forecasting sales, selecting a site, financing a small business, understanding the different legal needs of different types of firms, getting a small business organized, advertising, developing and conducting effective publicity and public relations campaigns, purchasing the correct supplies from the correct suppliers, bookkeeping, accounting, establishing sound business policies, selling, assessing insurance needs, improving oneself, managing personnel, developing a business plan, and avoiding the pitfalls facing owners of small businesses and staying on the road to success. (MN)