Attitudes and preferences toward mail surveys were studied from the viewpoint of the recipient. Approximately 386 residents of a small rural community in Florida were sent a questionnaire about attitudes toward mail surveys, with half receiving a follow-up card after 4 days. A total of 123 usable questionnaires were returned. Respondents were asked about gender, family income, education level, and type of household. Thirty-four percent of the respondents were positive and 45% were neutral toward mail surveys. There was no difference in the percentage of respondents expressing negative feelings toward surveys among those receiving reminders and follow-up mailings and those responding immediately. There were no statistical associations between demographic characteristics and reactions. Features of the survey and survey processes influencing the responses are tabulated. The "Survey about Surveys" is included. (SLD)