A survey was conducted to determine faculty attitudes about research, teaching and community service as criteria for evaluating college faculty, and about the effects that the interaction of these three criteria have on the profession of higher education. Surveys were mailed to 230 randomly selected faculty members, and 113 responses were received. The characteristics of the respondents were analyzed: 29% were female and 71% male; median age was 44; 73.9% had doctoral degrees; and 52.7% were tenured. Results of the survey included the following: (1) 63.5% of the males rated research and publication highly as criteria, compared to only 33.3% of the females; (2) more of the younger faculty (71%) were interested in a university-sponsored personal development program to improve teaching style than were older faculty (47.1%); (3) those with doctoral degrees assigned a higher level of priority to research than those with master's degrees; and (4) most tenured faculty felt that the administration assigned a low priority to classroom teaching, while nontenured faculty were almost equally divided on that point. Two tables summarize the survey responses. (KM)