ERIC Number: ED290188
Record Type: Non-Journal
Publication Date: 1987-Nov
Pages: 34
Abstractor: N/A
ISBN: N/A
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The Measurement of Personal Report of World View as a Cognitive Communication Variable.
Dodd, Carley; Garmon, Cecile
To measure perceived control in one's communication environment, a study examined the world views of the respondents as reported in a 28-item questionnaire. Subjects, 1,927 men and women composed of students and university personnel, military personnel, executives and managers, high school students and teachers, and members of women's groups, were selected from rural and urban areas across the United States, in diverse age groups, and represented varying levels of religiosity. The data gathered from the questionnaire was linked with other self-reported data, and the results suggested that respondents with high scores for fatalism on the questionnaire also showed: (1) communication apprehension; (2) less communication innovativeness; (3) greater exposure to television; (4) low verbal ACT scores; (5) less interpersonal comfort; (6) tendency toward dogmatism; (7) cultural ethnocentrism; (8) lower self-esteem; (9) greater culture shock; (10) rurality; and (11) less autonomy on the job. Females were also more fatalistic than males. As a result of the study, three types of people were classified: Type I, who have high self-esteem and sense of control; Type III, low self-esteem and fairly fatalistic; and Type II, a mixture of the two types. (One note, four pages of references, and a copy of the questionnaire are included.) (JC)
Descriptors: Attitude Measures, Attribution Theory, Communication Research, Cultural Images, Individual Power, Individualism, Intercultural Communication, Life Satisfaction, Locus of Control, Personality, Psychological Characteristics, Questionnaires, Self Concept, Self Determination, Social Cognition, World Views
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
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Language: English
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