This module, one in a series of performance-based teacher education learning packages, focuses on a specific skill that vocational educators need to create appropriate learning environments and to plan and manage instruction that is well-suited to the learning and psychological needs of today's adults. The purpose of the module is to help the teacher take part in planning and carrying out a marketing effort for an adult education program. Introductory material provides terminal and enabling objectives, a list of resources, and general information. The main portion of the module includes five learning experiences based on the enabling objectives: (1) develop a plan for gathering local market data; (2) demonstrate knowledge of the development of a program description; (3) demonstrate knowledge of the steps and strategies for recruiting adult students; (4) critique the program description and recruitment plan; and (5) develop a follow-up plan. Each learning experience presents activities with information sheets, samples, worksheets, checklists, and self-checks with model answers. Optional activities are provided. Completion of these five learning experiences should lead to achievement of the terminal objective through the sixth and final learning experience that requires (1) an actual teaching situation in which an adult education program can be marketed, and (2) a teacher performance assessment by a resource person. An assessment form is included. (YLB)