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ERIC Number: ED288226
Record Type: Non-Journal
Publication Date: 1987-Nov
Pages: 28
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
The Impact of a Mini-Series: A Quasi-Experimental Study of Attitude Change Produced by "Amerika."
Walker, James R.
A study examined attitude change for viewers of "Amerika," an ABC television miniseries about the takeover of the United States by Soviet forces. Subjects, 267 undergraduates in communication courses at Memphis State University, completed a pretest a week prior to the airing of "Amerika" and a posttest a week after. The respondents were told that the purpose of the questionnaire was to gather information about student attitudes on topics of national interest, and all references to "Amerika" were avoided until after subjects had completed the posttest. Results indicated that only 18% of the respondents reported viewing more than 2 hours of the more than 14-hour miniseries. The failure of "Amerika" to capture the attention of the general television audience suggests that the series had a limited appeal. Attitude change appeared to be focused on actions that should be taken to prevent the kind of Soviet conquest depicted in the series. Respondents who experienced an increasing sense of loyalty to their country were less likely to have been exposed to series publicity (most of it negative). Respondents with stronger beliefs that Americans should have more freedoms than citizens of other countries, that the communist threat is important, and that the United States needs a strong military defense were slightly more likely to have seen more of the series than others. Apparently, "Amerika" did suggest to some viewers that Americans need to do more to protect their freedoms. (Tables of data, notes, and 40 references are appended.) (NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: USSR
Grant or Contract Numbers: N/A
Author Affiliations: N/A