Created by the Project Literacy U.S. (PLUS) organization to combat adult illiteracy, this guide offers suggestions for enhancing local adult literacy programs or establishing new ones. Following an introduction to the problem of illiteracy and a call for a national effort to alleviate it, the guide focuses on how to begin a literacy program, including information on assessing the need for such a program, recruiting and training volunteers, and financial matters. Section 3 lists and describes seven literacy programs currently serving the United States, while section 4 lists the type of information a new literacy agency will need and where to obtain it, and offers sample questionnaires for gathering statistical information. Section 5 discusses ways to market a literacy program, while section 6 suggests ways volunteers can be useful beyond tutoring basic reading skills. Section 7 discusses how to develop a toll-free hotline, while section 8 lists fundraising references. Sections 9 and 10 outline ways in which businesses and corporations can support literacy campaigns, and the final section looks at national support organizations and literacy campaigns. (Appendixes contain a list of PLUS national support organizations, and a list of resources for such organizations.) (JC)