Adding to the benefits of using metaphors as tools, "analoguing" (a method of analysis that focuses on metaphors for meanings in use and meanings of metaphors in use) helps avoid excessive categorization and separation by looking for unities and patterns in phenomena rather than for divisions. Six months of observation of patterns of sense-making in the newsroom of an Ohio newspaper yielded several analogies for organizational creativity: (1) "muddling cliches" (or code cracking), (2) "weaving perspectives," (3) "aesthetic pattern meshing," (4) "wandering the neutral zone," (5) "random selection of chance adaptations," and (6) "chaotic symbolic action." All these analogies suggest creativity as a muddling dialectic between stability and flexibility, an image of messing things up before recombining. The image has important implications for group problem solving. Perhaps groups could practice "analoguing" to rename their problems or use it as a form of mapping, each new analogy providing fresh insights and offering diverse paths toward solutions. The shapers of an organization's culture should act toward the establishment and maintenance of an atmosphere of experimentation, acceptance of mistakes, high-variety solutions through chaotic action, loose goal setting and limited formal planning, time for wandering and incubation of ideas, rewards for random and unjustified variations in problem making and problem solving, as well as other creativity motivators like a sense of challenge and achievement, freedom, playfulness, and a system of mutual support. (NKA)