This guide initiated by the Area Media Committees for the state of Georgia provides a description of the role of the community in the development of school media programs as well as the responsibilities of educational personnel, including the superintendent, system media contact person, media coordinator, curriculum coordinator, system media committee, principal, school media specialist, instructional staff, building media committee, media paraprofessional, and media aide. These descriptions are not meant to be used as evaluative tools, but rather to prescribe appropriate activities. The intended audience includes: (1) individuals wanting to examine their particular role in the development of a media program which is integrated with the instructional program; (2) administrators seeking to hire competent employees; (3) educators trying to identify staff development needs; (4) local board members wanting to understand the complexities of media program development; (5) media specialists defining job expectations; (6) media committee members seeking orientation to their new role; and (7) college faculties adapting training programs to meet today's needs. Lists of members of the Area Media Committees are provided for the years 1980 through 1985 and a map indicates the geographical locations of the six areas. (MES)