ERIC Number: ED278852
Record Type: Non-Journal
Publication Date: 1986-Jun
Pages: 99
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Computer Applications in Marketing. An Annotated Bibliography of Computer Software.
Burrow, Jim; Schwamman, Faye
This bibliography contains annotations of 95 items of educational and business software with applications in seven marketing and business functions. The annotations, which appear in alphabetical order by title, provide this information: category (related application), title, date, source and price, equipment, supplementary materials, description (content review, evaluation of educational complexity and quality), use level, and length. The marketing and business functions by which the software is categorized are: product development, pricing/finance, promotion, distribution, operating, management/decision making, and business basics. A contents index enables users to locate the relevant entries for each category. Software is suitable for secondary and postsecondary marketing education. (YLB)
Descriptors: Advertising, Annotated Bibliographies, Business Administration, Business Education, Computer Assisted Instruction, Computer Software Reviews, Computer Uses in Education, Courseware, Decision Making, Development, Distributive Education, Marketing, Postsecondary Education, Publicity, Secondary Education
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: Iowa State Dept. of Public Instruction, Des Moines. Div. of Career Education.
Authoring Institution: University of Northern Iowa, Cedar Falls. School of Business.
Grant or Contract Numbers: N/A
Author Affiliations: N/A