Developed to increase media specialists' awareness of the value of public relations to the media center program, this guide is designed to help media specialists encourage positive attitudes on the part of students, faculty, administration, and the community toward the media center, and ultimately lead to a greater understanding of the media center's part in the total educational plan. The concept of public relations is defined; checklists are provided for the evaluation of current public relations activities aimed at the user groups of students, teachers, administrators, and the community; and suggestions are presented for services and activities designed to encourage media center usage by each user group. A mediography and a listing of Department of Defense Dependents Schools (DoDDS) Media Task Group members are provided. (KM)