A survey of 94 school boards across Canada provided information on recent developments in board handling of community relations programs. This report discussing the survey findings first notes that 85 percent of the surveyed boards expressed a need to find new, more effective strategies. The second part of the report explores methods used by boards assessing community relations needs, including polls and committee meetings. Part 3 describes the marketing plan used by the East York (Ontario) Board of Education to meet its constituents' needs. A model plan is provided. The fourth section of the report describes establishment of a community relations program. General considerations, the roles of key personnel, goal development, possible activities, publications, media coverage, and other elements are covered. Part 5 lists the favorite community relations techniques of 29 surveyed boards. Internal and external problems faced by boards marketing their school systems are examined in the sixth section. Part 7 provides several hints for improving community relations, and part 8 offers 100 specific school marketing techniques. Appendixes list promotional slogans adopted by survey respondents, provide examples of community relations publications, cite bibliographic resources, and identify survey respondents. (PGD)