The project described in this report was piloted at Florida Community College during fall 1985 to review policies and practices that can facilitate the retention of students, to propose a system of data collection and dissemination designed to provide routine, useful information about the retention of students, and to establish communications systems to review and evaluate the factors that facilitate the retention of students. Section I provides a summary of the recommendations emanating from the project based on surveys of faculty and non-returning students, and efforts focusing on recruitment and retention. Section II provides an introduction to the problem of retention at the college, including historical background and information on the evolution of the project. Section III reviews literature related to enrollment management, paying special attention to common themes such as caring attitudes, recruitment, longitudinal research, systematic articulation, instructional support systems, and evaluation. Section IV presents general enrollment information and study results for the non-returning student survey, the enrollment management survey of faculty, and the recruitment and retention projects undertaken between 1983 and 1986. A series of implementation plans for 15 retention strategies are provided in section V. Appendices contain a retention progress report, a project overview, survey data, and a discussion of retention issues. (LAL)