The use of rites and ceremonials to influence the practice of advising in the college setting is considered, with attention to rites of passage, enhancement, renewal, and integration. During the rite of passage, the new status of advisor is assumed and may be formally signified by distribution of the advisor handbook and informal socials with experienced advisors and staff. Rites of enhancement mark an improvement in a person's social identity and personal power. In the advising context rites of enhancement occur when there is public recognition during meetings of advisors for handling difficult "cases," or when awards of excellent service are distributed. Programs sponsored by the institution to improve the advising program may be identified as rites of renewal, while an example of a rite of integration is the advising fair where different disciplines have information booths and make presentations about majors. A hypothetical example is presented of a college's attempt to use rites in a proactive and planned manner to foster advising practice. It is suggested that feedback to the advisor inherent in rites and ceremonials may help promote feelings of accomplishment. Possible negative outcomes of rites and ceremonials are also addressed, along with relationships between organizational and individual behavior in advising. (SW)