Student production of videotape recordings for teaching commercial foreign language is a means of engaging students in the learning process, providing ample opportunity for active use of the commercial target language (CTL) in a wide range of contexts, promoting the integration of cultural understanding in CTL communicative behaviors, and improving the objectivity and emphasis of evaluation. Videotape technology is generally accessible, user-friendly, and familiar in higher education, and although equipment may be costly, it is also cost-effective. The classroom must often be restructured for student video production, and faculty and administrative resistance to removing the spotlight from teacher-centered instruction may need to be overcome. Curriculum planning for CTL student-developed video instruction involves designing general and specific learning objectives, outlining teaching strategies, selecting student activities from a variety of options that emphasize target language communication, and defining the teacher's role. Teacher evaluation of the video production process and product leads to reshooting and re-evaluation by the teacher and students for evidence of improvement. Experimental use of this technique can lead to rich learning experiences. (MSE)