This case study of the acquisition and utilization of microcomputers for administrative purposes at Chipola Junior College, Florida focuses on the reactions of faculty and staff. After a brief review of the college's prior microcomputing activities from 1981 to 1985, the report is divided into four major sections: (1) how administrators involved in microcomputer technology affected management information systems/data processing (MIS/DP) operations at the college; (2) how microcomputers could best support the administrative process; (3) whether to provide staff with computer inservice or information management skills training; and (4) the bottom line: a better management information system. Additional topics addressed include the need for cooperation between the MIS/DP department and microcomputer enthusiasts, optimum utilization of microcomputers by midlevel management, and the role of the secretarial/clerical worker in the process of downloading from a mainframe. It is pointed out that knowledge of computers and software packages does not insure that personnel understand the broader perspective of information as a "commodity" that needs to be managed carefully throughout the organization; and suggestions are made for changes in procedures that are routine for MIS/DP departments and necessary for administrative microcomputing support staffs. (JB)