The basic communication theory course offered at Central Michigan University is designed to provide students with an understanding of fundamental concepts and terminology, and to expose them to theory and research in communication. The course gives students the opportunity to engage in simulations and other in-class activities, thus making theoretical concepts easier to grasp and helping to improve long-term concept retention. The two objectives for this simulation are to solidify students' understanding of various sampling techniques and of how these techniques can affect communication research results. The simulation follows instructional units on communication models and theory, and involves several steps. First, students respond to a few survey questions--such as their political affiliation, religious preference, music preference, and so forth--the class period before the simulation. On the day of the simulation, students work in groups and analyze one question at a time, using various data sampling techniques (random, quota, purposive, systematic, and convenience). Students have found that the simulation helps them to develop an understanding of sampling bias and to differentiate among the sampling techniques through their examination and comparison of results. (HOD)