The goal of an introductory graphics course is fundamental visual literacy, which includes learning to appreciate the power of visuals in communication and to express ideas visually. Traditional principles of design--the focus of the course--are based on more fundamental gestalt theory, which relates to human pattern-seeking behavior, particularly how the eye tends to group parts into wholes. Just as verbal communication is governed by rules of grammar, graphic expression is governed by the gestalt principles of similarity and contrast, attraction and continuity, and isomorphism, the basis of symbolism. A visualization strategy should begin with the search for a lead that will dominate the design and then continue with three or four elements used in such a way as to create an overall harmony, or gestalt. Two exercises are given: an abstract layout demonstrating the importance of spatial organization and a logo design using one letter that focuses attention on the shape of space. The simplicity and universality of gestalt makes its use relevant to teaching creativity, and its integration of the visual and verbal aspects of messages enhances the effectiveness of total communication. Two class exercises are provided, as well as a brief bibliography and a list of textbooks surveyed. (SRT)