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ERIC Number: ED270761
Record Type: Non-Journal
Publication Date: 1986-Aug
Pages: 26
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
A Cross-Cultural Study of News-Media Preferences: African versus White U.S. Students.
Pratt, Cornelius
To gather evidence on black-white differences in media-use habits, a study compared mass media and news exposure among university students in sub-Sahara Africa and in the United States. Two versions of a self-administered questionnaire were developed, one for each sample group. One part of the questionnaire--common to both groups--sought to measure respondents' exposure to (1) U.S. news (defined as news about the United States in U.S. newspapers, (2) international news in U.S. newspapers, (3) U.S. news in U.S. news magazines, (4) international news in U.S. news magazines, (5) U.S. news on U.S. radio, (6) international news on U.S. radio, (7) U.S. news on television, and (8) international news on television. Media exposure was measured as either high or low, in comparison with the exposure levels of all other respondents in each sample group. The African students' perceptions of the economic and political relations between the United States and their home countries were also measured. The findings revealed that sub-Saharan students often depended more on the mass media for U.S. news and about equally on interpersonal and media sources for international news. The sub-Saharan students also generally reported significantly higher exposures to U.S. and foreign mass media than did U.S. students. The U.S. students preferred the mass media for both news types. (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Africa; United States
Grant or Contract Numbers: N/A
Author Affiliations: N/A