Suggestions for publicizing unique qualities and successes of rural and small schools use existing communication channels to emphasize positive attributes and help change the negative. Tips include: tell students, parents, and community about school goals, highlight student and staff achievement, reiterate the school's responsibility to the community, alert all to student needs, and listen as the public communicates to the school. Know and understand community attitudes, encourage community awareness of what happens and why, locate key communicators in the community and see that they get the right information early. Open school buildings to public use and use the facilities to communicate via showcases and bulletin boards. Encourage parent participation, spread positive information at school board meetings, make all printed information clear, concise, and pertinent, and disseminate it widely. (LFL)