This report identifies and discusses the management issues and resources associated with establishing a microcomputer support center within an organization. A general introduction supplies a definition of a microcomputer support center and a historical perspective on data processing services. The remainder of the document is divided into two major sections--Starting the Center and Operating the Center. Topics addressed include: (1) funding the center; (2) establishing center objectives; (3) need for a clear definition of center responsibilities; (4) options for placement of a center within the organization; (5) level of center staffing; (6) necessary staff skills; (7) sources for staff; (8) center facilities, including space, equipment, and software; (9) suggested center services; (10) hints for maintaining qualified staff, equipment, and software; (11) suggested areas to be covered in policy statements; and (12) evaluation methods for assessing the center operations and its staff. Concluding remarks on the role of the microcomputer support center in managing end user computing, a list of 41 references, and 21 sources for additional information complete the report. (JB)