Divided into three sections, this paper explores semiotic phenomenology as a paradigm for communicology (a translation for the new French "comunicologie" and the "German Kommunikationgemeinschaft," which are used increasingly to suggest a qualitative and human signification as opposed to the quantitative and technological reference of "cybernetics,""communications," and "informatiques"). The first section discusses the origins of semiotic phenomenology in philosophy and explores the French and American versions. The second section suggests how this paradigm would function in the human and social sciences in general, while the third section discusses what this paradigm might do for the study of communication as human discourse, and elaborates on the four propositions used to define the paradigmatic status of semiotic phenomenology: (1) a discursive model of being human, (2) a human model of discourse, (3) a normative logic in communicological theory, and (4) a normative logic in communicological praxis. The paper concludes with a three-page list of references. (HOD)