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ERIC Number: ED265587
Record Type: Non-Journal
Publication Date: 1982-Nov
Pages: 14
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Listeners' Socioeconomic Status and the Uses of All-News Radio.
Woal, Michael B.
A study was conducted to determine the socioeconomic status (SES) of listeners of all-news radio. Subjects, 102 females and 98 males in the Philadelphia metropolitan area, responded to a 12-statement questionnaire in a telephone survey. Although previous studies suggested that listeners of low SES regarded radio primarily as a source of entertainment, the results of this study indicated that listeners of low SES view all-news radio as a source of both information and entertainment. One theory regarding this conclusion is that listening to the radio does not require the expenditure of intellectual effort or money and is therefore easily accessible to persons of low SES. (DF)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A