Focusing on the various problems involved in designing and producing a picturebook, this document consists of opening remarks by Kenneth Morantz; a discussion of design in the context of publishing, by editor Stephen Roxburgh; a discussion of what separates children's book publishing from the rest of the trade as well as what contributes to the success or failure of some of the books, by publisher and editor David Godine; an exploration of the art work and graphics of picture books, by art director Ava Weiss and author-illustrator Vera Williams; a description of some steps in the making of a picturebook, by author-illustrator Leonard Everett Fisher; a personal account of writing and illustrating children's books, by author-illustrator Irene Haas; and a discussion (including questions and answers) of the illustrations from "The Amazing Garden," a book for the general reader about the brain, by author-illustrator David Macaulay. The document concludes with questions from the floor and answers by the presenters. (EL)