This report presents an initial approach developed by the General Services Administration for the management of end user computing in federal government agencies. Defined as technology used directly by individuals in need of information products, end user computing represents a new field encompassing such technologies as word processing, personal computers, micrographics, and local networks involving both stand-alone and integrated uses by different classes of users. Descriptions of the components of end user computing and the role of personal computers are provided, followed by discussions of the differences between the new technology and traditional systems, strengths and weaknesses of personal computers, and future problems. A summary of anticipated role changes for executive, oversight, functional, technical, and information resources managers is presented. Management differences as a result of end user technologies are discussed along with the need for a managed environment, new management approaches, managed resources, options available for controlling resources, and development of standards and restrictions. Actions to be taken by the General Services Administration in its government-wide leadership role are also discussed. Guidelines for federal agencies and recommended actions for consideration by agencies are suggested. The latter include policy establishment, strategic planning, agency-wide data rule development, needs assessment and establishment of compatibility standards, evaluation programs, review and approval processes, justification procedures, and support structures. (MBR)