Intended for teachers of theatrical design who need to describe a design process for their students, this paper begins by giving a brief overview of recent research that has described the different functions of the right and left cerebral hemispheres. It then notes that although the left hemisphere tends to dominate the right hemisphere, it is the right hemisphere that can do a better job of generating possible solutions to a design problem. Next, the paper describes conditions that free the right brain from left brain dominance and suggests a model to describe the method by which the right brain produces new ideas. Last of all, the paper describes three techniques that can be used to encourage right brain dominance in the generative step of the design process: random stimulation, lateral thinking, and synectics. (Author/HOD)