Although studies have suggested that moods may affect motivation, the nature of these effects remains obscure. To clarify the relationship between mood and motivation, manipulated mood and self-reports of mood were related to paper-and-pencil ratings of motivational orientation. College students (N=70) in Happiness Induction and Sadness Induction mood manipulating groups followed instructions for mood induction, reported their feelings on the Mood Adjective Checklist (MACL), and rated the attractiveness of 56 different general long-term life goals on the Goals Questionnaire. A manipulation check revealed that the mood induction had not significantly affected self-reports of any MACL mood factors. There were significant differences between the two groups on 11 of the goals rated, and significant differences on four additional scales for females only. Significant correlations with sad mood were found for 12 goal-scales with the entire group and for 15 goal-scales with female subjects alone. A cluster analysis of data resulted in the identification of five goal clusters (Jet Set, Self Improvement, Security, Other Orientation, Morality). Goals in the Jet Set cluster, which combined motives for wealth, glamour, and a very high social status, were involved in 31 of the 55 significant effects. All Jet Set goals were involved in at least one significant effect. The strongest trend in these results seems to be that sad mood is related, both experimentally and correlationally, to Jet Set goals. (NRB)