Designed for use by Utah elementary and secondary schools, this manual includes a statement of purpose for school library media programs which outlines the critical components and functions of a successful program. Guidelines cover the following areas: competencies desirable for an effective school media specialist; library media center staffing patterns for schools of all sizes; media center facility and design based on minimal space requirements for reading, browsing, storytelling, reference, individual viewing and listening, administration, display, production, storage, and work; and the general characteristics of a quality media collection, suggested library material types and quantities, and media equipment types and quantities for functional, good, and excellent library collections. The primary goals of excellent school library media management are listed and a library media coordinator evaluation instrument for use in career ladder programs and for administrators to use in evaluating library media coordinators is offered for reference and optional use. (MBR)