The research literature on the impact of counselor smoking has yielded unexpected results, indicating no difference in perceptions of smoking or nonsmoking counselors, or more favorable reactions to smoking counselors. To further study clients' perceptions of therapists' smoking, a study was designed which evaluated the impact of a female therapist who smoked, simply gestured, or did neither; and the counselor's feminist versus traditional values across smoking conditions. Female undergraduates (N=148) completed a demographic questionnaire, the Attitudes Toward Women Scale, the Counselor Rating Form-Short, the Counselor Evaluation Rating Scale, and the Counseling Expectancies scale. Subjects were also provided one of four therapist information descriptions (T=traditional, F=feminist, ET=explicit traditional, EF=explicit feminist) and viewed a videotaped counselor in one of the smoking conditions. Smoking female subjects were replaced with non-smokers. The results showed that the smoking female counselor affected only subjects' perception of therapist trustworthiness. There were no differences between the ET and EF condition in subjects' perceptions of the counselor's ability to help or between the T and F condition; however, both EF and ET counselors were perceived as more capable of helping. The findings suggest that counselor smoking does not negatively affect the therapy process. (MCF)