This second section of the Guidelines for Establishing Hospital-Based Immunization Education Programs for Mothers of Newborns discusses program implementation in the hospital setting. Brief discussions center on the following topics: (a) Gaining Administrative Approval and Support, (b) Utilizing Hospital Staff and Volunteer Resources (includes the responsibilities of a hospital program coordinator and staff or volunteer program participants), (c) Staff Orientation/Volunteer Training (content, methods, and materials for orientation/training sessions, (d) Visiting New Mothers (an individualized bedside approach to educating new mothers about immunization and record keeping and distributing the recommended schedule and immunization record card, (e) Coordination With State and Local Departments, (f) Evaluating the Program, and (g) Conducting a Public Awareness Campaign. Appendices include a sample hospital form requesting materials for immunization; a sample list of community health service resources in New Jersey; letters given to all new mothers prior to discharge; a parental survey questionnaire with a followup letter to respondents; and a suggested press release. (AS)