This manual is designed to be used as a staff development instrument for educators to help them discover their personal cognitive and behavioral style and to aid them in using this understanding to become more effective teachers and administrators. Four personal styles are identified: (1) autonomy: solving problems, making decisions, getting results, causing action, questioning the "status quo"; (2) ideals: generating enthusiasm, articulate verbalizing, creating an environment of motivation, seeking recognition of ability, seeking freedom from control and detail; (3) competency: following procedures conscientiously, concentrating on detail and accuracy, complying with standards, focusing on performance, being concerned with credibility; and (4) relationship: making a favorable impression, performing in a dependable manner, showing constant acceptance, being a good listener, understanding others. The greatest strengths and weaknesses of each of the personality types are discussed and ways of becoming more effective are pointed out. A personal characteristics inventory is presented which may be used by an individual to determine personal style. Suggestions are made on how to plan group activities and build teams using personal style profiles. Appended are a school program priorities questionnaire and advisor style questionnaire and descriptions of learning style preferences, learning style models, and cognitive style mapping. (JD)