This booklet describes the interrelated and complementary educational roles and duties of the school district superintendent, principal, system media contact person, media coordinator, media specialist, curriculum coordinator, instructional staff, system media committee, building media committee, and the community. The descriptions of each role highlight the interrelationships in media program development, indicate the individual roles as local media-related responsibilities are fulfilled, and identify the range of media functions necessary for effective media services. A list of Georgia area media committee members, definitions, and a form for evaluating the booklet are included. (LMM)