Proceedings of the ninth international conference on improving university teaching, whose theme was "The Social Dimensions and Demands of Teaching and Technology," are presented. Texts of more than 40 papers are included. These papers were offered in seminars in the following categories: (1) Non-Traditional Methods and Settings for Teaching the Liberal Arts: Three Case Studies; (2) What We Have Learned from Our Successes and Failures in Computer-Assisted Instruction; (3) How Colleges and Universities Evaluate Professors; (4) Improving Student Performance through Automated Feedback Systems on Mainframe and Microcomputers; (5) Studies of University Lecturing; (6) Motivating Faculty in a Time of Adversity; (7) Video in Higher Education; (8) University Organization: Opportunity and Enrichment; (9) Research on Student Learning; (10) Being Sensitive to Student Responses to Computers in Courses; (11) Partnership in Professional Development; (12) The Development and Impact of Educational Television upon University Teaching and Organization: A Case Study Approach, United States, United Kingdom, Northern Ireland; and (13) Academic Work and Community Projects. (LB)