This report presents an overview of research objectives, sampling approaches, data collection procedures, and instruments and plans for analysis used in assessing the impact of the President's Council on Physical Fitness and Sports on different types of fitness programs. Surveys were conducted of: (1) community fitness programs; (2) employee fitness programs; (3) consumer-initiated public information programs; (4) sponsor-initiated public information (print and television); (5) testing, awards, and other competitive events; (6) the Demonstration Center Schools Program; and (7) state Governor's Councils. For each of these programs and activities, a description is given of data collection techniques, survey instruments, and methods of analyzing collected data. Exhibits are provided of questionnaires sent to involved groups, of interview guides, and of instruments sent to state education agencies and demonstration schools. (JD)